L’Oréal Brandstorm is a worldwide innovation competition open to everyone up to 30 years old. You will have 3 tracks to choose from in addition to a full learning path on Trailhead by Salesforce. You can get the opportunity to be mentored by L’Oréal business experts, stay in touch with recruiters, and win the Intrapreneurship missions.
As an international innovation competition, this can be a good opportunity to test practical skills in relation to innovation, entrepreneurship, and cooperation for our NYU Shanghai students, especially for those interested in marketing and business.
To support those who decide to take part in this competition, NYU Shanghai library provides resources and databases listed below.
Cosmetics Industry – Statistics & Facts from Statista, Jan 12, 2022
Global Cosmetics Manufacturing from IBISWorld, September 2021
Global Probiotic Skin Care Cosmetic Product Market from EMIS, July 31, 2021
China Cosmetic Products Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021 – 2026) from EMIS, November 30, 2021
Colour Cosmetics – Face – China – 2021 from Mintel
Colour Cosmetics – Eye and Eyebrow – China – 2021 from Mintel
Colour Cosmetics – Lip – China – 2021 from Mintel
Facial Cleansing and Makeup Removal Products – China – 2021 from Mintel
Cosmetics And Personal Care Stores Global Market Competitor Briefing 2021 from BCC Research, December 2021
Colour Cosmetics in World from Passport, October 2021 (Search for full-text with the tile through the database)
Cosmetics, Beauty Supply & Perfume Stores from First Search, December 6, 2021
Personal Care Products Manufacturing from First Search, November 15, 2021
In-Cosmetics Formulation Summit 2021 from Stylus, December 8, 2021
L’Oreal Video Campaign from The Work from Cannes Lions
L’Oreal Advertising Case Study (with video) from WARC
Brand Case Study: L’Oréal from WGSN, March 26, 2019
*Users must create an account using their NYU email address to access WGSN.
The Universalization of L’Oreal from Harvard Business School, November 5, 2012
Find more information through the Marketing databases.